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ISBA Updates Its Controversial Media Services Agreement Advice

  • MediaTel, Wednesday, February 28, 2018 8:29 AM
Mediatel is reporting ISBA has reworked its controversial Media Services Agreement which gave members advice on tackling agencies on sensitive issues such as brand safety, rebates and data ownership. The new Agreement focuses mainly on digital -- and, it is hoped, may smooth waters between the organisation and the media agencies who were critical of the first version.

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