Hey, email marketer: Have you forgotten what it was like starting out? Do you remember the mistakes you made? The basics still apply.
Dotmailer has devised a cheat sheet for helping beginners and veterans alike. Keep these best practices in mind.
'Friendly from' name — They’ll think it’s spam if they don’t recognize it.
Subject line — You have to tell them what to expect in the email
Pre-header text — This, too, can tip off the reader on what to expect. It’s the short summary that follows the subject line when the email is opened.
Headlines — Headers have to be actionable. Tell readers what you’d like them to do while revealing the content.
Bulletted points — They’re easier to read than paragraphs, and work better on mobile devices.
Get personal — Demographic and behavioral data will help you tailor copy to grab their interest. Dynamic content also works well when based on transactional and social interest data.
Segments — Some are simple: i.e., male or female, age, locale and subscribers who have never opened an email campaign. Others are more complex — for example, males or females ages 16 to 25, living in New York, who have not opened any of the emails sent in the last six months.
Landing pages — A targeted landing page can drive sales and customer relationships. Offer mobile responsive, fully personalized pages.
Results — You need a reporting template that can summarize the following:
Sounds simple, doesn’t it? It is when you have the right tools. Here are some additional tips: