- The Drum, Wednesday, March 7, 2018 10:11 AM
P&G's Marc Pritchard is forecasting that the company is planning to slash its "wasted media" bill in half,
having already seen a 20% reduction. The Drum reports that the cost savings has
been achieved after what Pritchard describes as "a wake up call" that the FMCG
giant issued to the industry on transparency.
Read the whole story at The Drum »