Around the Net
Marc Pritchard Says P&G Has Halved 'Wasted Media' Spend
- The Drum, Wednesday, March 7, 2018 10:11 AM
P&G's Marc Pritchard is forecasting that the company is planning to slash its "wasted media" bill in half, having already seen a 20% reduction. The Drum reports that the cost savings has been achieved after what Pritchard describes as "a wake up call" that the FMCG giant issued to the industry on transparency.
