Native advertising and “content discovery” platform Taboola this morning released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 billion in revenue.
As part of a release of comScore data indicating a 17% expansion in its worldwide desktop reach -- ranking it third behind Google and Microsoft -- Taboola said it is projecting “over $1 billion in revenue in 2018.”
Taboola, is a privately held company, and declined to disclose what its 2017 revenues were for comparison, but it claimed revenues about one-third that size -- $335.6 million -- as recently as 2015.
The company attributed the growth to several factors, including:
The introduction of the “Taboola Feed.”
The overall expansion of the video advertising marketplace.
Growth in international markets, particularly the U.K., Germany and Asia-Pacific.
Investment in “Deep Learning.”
The introduction of a self-service interface in January 2017.
As part of this morning’s announcement, the company disclosed that the self-service platform “grew to a run rate of nearly $100 million just a year after launch.”