• by Ray Schultz , March 7, 2018

Naylor Association Solutions is partnering with Constant Contact and Higher Logic Marketing to integrate email marketing tools provided by those firms.

Associations can add functions available through Constant Contact and Higher Logic Marketing to their AM or career center by clicking, eliminating the need for manual uploads and data exports, Naylor claims.

In addition, they can push data from email campaigns in these platforms into their AMS and career center, and generate email lists within their admin platform.

Clients can also make use of features such drag-and-drop editing, templates, intuitive forms, and email scheduling.

“Email is still one of the most effective ways to reach mass audiences across industries — whether it’s to increase awareness of an issue, earn conversions on an offering, or to retain members,” states Tom Aley, group vice president for software solutions at Naylor.