Performics Creates Global Performance Solutions Role

Erin Lanuti is moving from MSL to join sibling shop Performics as its first global performance solutions officer to create new offerings around discoverability, voice and commerce. 

She will also help the Publicis Media unit develop and incubate new consulting solutions, investments and strategic partnerships. 

In her prior role at MSL as chief influence strategist, she built what the shop calls its Conversation2Commerce tool which tracks third-party influence to "drive brand lift, credibility and commerce for clients." In addition to her new responsibilities at Performics, Lanuti will continue to oversee global operations and growth for this platform.



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