IPG Taps Schmidt To Succeed Kumar As Cadreon Chief

Programmatic trading vet Erica Schmidt has been tapped to succeed Arun Kumar as global CEO of IPG Mediabrands' Cadreon unit.

Kumar, who has had a dual role, will remain global Chief Data & Marketing Technology Officer of IPG Mediabrands.

Schmidt, who has been executive vice president-managing director for North America, reports to Kumar.

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