• by Steve McClellan  @mp_mcclellan, March 25, 2018

Branding agency Collins has been tapped by hair care company eSalon for a rebranding project, including new word mark and packaging. 

As part of the rebrand eSalon restructured its product portfolio, for which Collins organized each line’s design to create functional distinctions and a “vibrant first impression,” per the agency. 

The new design system provides a platform to better emotionally connect with customers through personalization, with each hair color product including the customer’s name on the packaging. 

Collins has offices in New York and San Francisco. Clients include Equinox, Spotify, and Everlane.