Meredith Corp. has promoted Klarn DePalma to executive vice president of MNI Targeted Media Inc., a targeted media strategy, planning and buying company.
In his new role, DePalma will lead the targeted digital and print advertising business, called MNI. The company became a part of Meredith’s Local Media Group after its owner, Time Inc., was acquired by Meredith Corp earlier this year.
Stated DePalma: "The proprietary data MNI provides clients for digital campaigns via the Omnipoint System is a game changer.”
MNI Targeted Media launched an in-house marketing campaign last fall to bring awareness to its planning and buying services, as well as its digital solutions.
DePalma will report to Patrick McCreery, executive vice president of Meredith Local Media Group, which includes 17 TV stations and reaches 11% of U.S. households, per the company.
DePalma's "leadership will expedite the integration of MNI into the Meredith Local Media Group and provide the opportunity to expand the digital reach of our 17 local television stations,” stated McCreery.
DePalma has worked for WFSB-TV, Meredith's CBS affiliate in Hartford, Conn., for more than 25 years.
For the past 12 years, he has served as vice president/general manager of both WFSB-TV and Western Mass News, Meredith's CBS, ABC and Fox affiliates in Springfield, MA. He also oversaw Meredith Local Media Group's national sales teams.