Smart Home Device Ownership Hits 49%

Smart home devices are catching on in the U.S., with a third of consumers now owning two or more smart home devices, according to a new study by GfK Research. Almost half (49%) of consumers own at least one smart home device.

The majority (58%) of consumers say the smart home is likely to change their lives in the next few years. The study comprised a survey of 1,000 U.S. online adults. The smart home was defined as a smart house in which most things are interconnected and excluded smart TVs, smart set-top boxes and health and fitness devices.

Among new technologies, consumer cited the smart home as the most likely to impact them. Here are the top technologies and trends consumers say will have an impact on their lives:

  • 58% -- Smart home
  • 52% -- Mobile payments
  • 39% -- Wearable technology
  • 38% -- Cloud computing
  • 31% -- Connected cars

More than a quarter (27%) of consumers have more than three smart home devices and another 7% own two or three. Half of consumers have at least one smart home technology, with millennial ownership even higher, at 64%.

Smart home products currently used include digital assistant devices (21%), smart thermostats (18%) and smart coffee makers (14%).

“For consumers today, smart home is a reality, not just tech industry or marketing jargon,” stated Tom Neri, commercial director for tech and durables at GfK. “Smart home devices and services are becoming part of people’s everyday lives, and the advantages of having these devices synchronize and work together are very real, in particular for home entertainment and home security systems.”

One potential issue identified is that the majority (68%) of millennials expect devices to communicate with each other, which is not always the case.


2 comments about "Smart Home Device Ownership Hits 49%".
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  1. R MARK REASBECK from www.USAonly.US , March 26, 2018 at 9:03 p.m.

    What planet am I living on?
    I know people from coast to coast, in all age groups, who don't own anything
    more than a Smart Phone.  And most aren't interested because their privacy is more important than  talking to a spy-bot on their kitchen counter.   I don't know where these Pole-sters come up with these stats, ,
    oh wait, they said Hillary would win........................never mind.

  2. Chuck Martin from Chuck Martin replied, March 26, 2018 at 9:25 p.m.

    Good points, Mark, but various studies over the last year all are showing such growth, this just being the latest. 

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