DiGiorno is trying a new way to drive home its message about the benefits of its baked-at-home pizza over the delivered kind.
On April 12, at 7 pm ET, the leading frozen pizza brand will host what it’s touting as the first ever livestreamed “bake-off” on Periscope’s livestreaming platform, at @DiGiorno.
The live broadcast will capture “first-person perspectives” on using a pizza delivery app versus warming a DiGiorno in the oven.
On-screen prompts will encourage fans to “cheer” for DiGiorno by commenting and “heart” when Crispy Pan Pizza is in the oven.
The brand will give away coupons to a few viewers who engage during the live broadcast.
The teaser and broadcast were created with the Reach agency.
Promotion of the event began on April 9, with a video teaser on Twitter.