Mini USA is
appointing Crossmedia as its media AOR for its Western Region, Tier 2 account, following a competitive review. Crossmedia will be responsible for both the media planning and buying, as well as the
overall strategy for the business covering 34 dealerships in 15 designated marketing areas (DMAs).
The account will be managed by Crossmedia’s Los Angeles office, working closely with the
brand’s creative agency Pereira & O'Dell.