M&C Saatchi Scoops Up Scarecrow

M&C Saatchi is acquiring ad agency Scarecrow Communications. The Mumbai-based shop's roster of brands on AOR include Viacom 18, Capital First, Emami, Future Generali, Zee Learn, Alcon Novartis, SebaMed (USV Pharma), Lactalis, Radio City, VTP, Mahindra, Business Standard, arthimpact, Anchor Panasonic and Reliance Capital.

Terms of the deal were not disclosed.

"It was relatively easy to identify Mumbai as a key market, it was more challenging to find the right talent. In Scarecrow, we have found this and wish them all the best," says Moray McLennan, worldwide CEO, M&C Saatchi.

Under the ownership model for the M&C Saatchi Network, the 8-year old agency will retain its own identity and will operate with full creative freedom.



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