Terms of the deal were not disclosed.
"It was relatively easy to identify Mumbai as a key market, it was more challenging to find the right talent. In Scarecrow, we have found this and wish them all the best," says Moray McLennan, worldwide CEO, M&C Saatchi.
Under the ownership model for the M&C Saatchi Network, the 8-year old agency will retain its own identity and will operate with full creative freedom.
advertisement
advertisement