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Facebook Developing Predictive Ads Tools

Facebook is developing ad tools that can tell when customers are questioning their loyalty to specific brands, The Intercept reports. “Instead of merely offering advertisers the ability to target people based on demographics and consumer preferences, Facebook instead offers the ability to target them based on how they will behave, what they will buy, and what they will think,” it writes. “These capabilities are the fruits of a self-improving, artificial intelligence-powered prediction engine.”

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Read the whole story at The Intercept »

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