January 25, 2023
National TV Ad Loads Continue To Rise
- by Joe Mandese @mp_joemandese, April 16, 2018
If the national television marketplace is serious about improving the experience of TV viewers by reducing the amount of commercial clutter, it hasn’t manifested itself so far this year.
The commercial load in the average national TV hour rose to 11.2 minutes in March, an increase of 3.9% from 10.8 …
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