• by Larissa Faw , April 23, 2018

Spark Foundry has appointed Shula Sinclair to the newly created role of global head of strategy to oversee product output and strategic thinking across the agency's international client teams and practice leads across EMEA, MENA and APAC.

She will report to John Antoniades, managing director, global business at Spark Foundry.

Sinclair's appointment follows Chris Boothe’s promotion to global brand president in March as part of the agency's strategy to scale its approach across 60 global offices in 35 countries.

In line with this vision, Spark Foundry also appointed Lisa Giacosa in January this year as the agency’s global head of analytics and insights, as well as Joe Kowan as its executive vice president of digital solutions, precision and technology to oversee ad technology. 

After Publicis Media rebranded the media buying agency from Spark I Mediavest in July 2017, the shop has swiftly expanded its focus beyond the U.S., bolstered by last month's announcement that Spark Foundry landed Marriott's global account. 

Sinclair was previously the senior partner for global strategy at WPP's Wavemaker, working with clients such as Johnson & Johnson, Marriott Hotel Group and VISA.