Spark Foundry is expanding the responsibilities of current U.S. chief executive officer Chris Boothe. He will now also serve as global brand president to oversee the network's 60 global offices in 35 countries.
Based in New York, Boothe will report to Steve King, CEO, Publicis Media, and Tim Jones, CEO, Publicis Media Americas.
This elevation underscores Boothe's role in helping drive growth at the agency. Under his leadership, Spark Foundry USA landed numerous high-profile clients to its roster including, Audible, KFC, USAA and Southwest Airlines, among others. These U.S. successes soon followed with substantial regional and global wins for the network, such as Mondelez and Marriott International respectively.
"He has been central to Spark Foundry’s transformation and dynamic energy, resulting in exceptional new business momentum and client impact,” said King. “I am confident under Chris’ leadership, creativity, and client acumen, Spark Foundry’s unique positioning of a startup spirit and powerhouse soul will be brought to life around the world."
A 30-year Publicis Groupe veteran, Boothe was named U.S. CEO Spark Foundry in July 2017. Before that he served as president/chief operating officer of Starcom USA and worked at Leo Burnett earlier in his career.