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Facebook Patent Application Reveals Former Plan To Map Personalities

  • BBC, Tuesday, April 24, 2018 7:35 AM
In a move eerily reminiscent of the Cambridge Analytica scandal, the BBC is reporting that Facebook filed a patent for a way to use data from its main site and Messenger service to see if the tech giant could work out a user's personality and emotional state to deliver the most relevant advertising. Facebook has reassured the BBC that the technology has never been used.

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