Los Angeles-based Dailey has appointed digital agency veteran Minh Le as its new chief digital officer.
The move signal’s the agency’s effort to expand its digital capabilities and follows last year’s decision to buy itself back from Interpublic Group.
Prior to Dailey, Minh served at digital agencies Razorfish and Acquity Group where he worked with clients such as Singapore Airlines, Ingram Micro, Sony, and Disney.
In 2010 he co-founded Dustland, an agency focused on marketing and branding challenges for clients such as Cisco, Volkswagen, and Visa and has partnered with Dailey in the past. He subsequently sold Dustland.
As part of his role, Le will be tasked with building out the digital team, establishing relationships with technology partners and driving innovation both internally and for Dailey’s clients. Plans include integrating Dailey’s digital and experiential work, increasing capability in platforms like artificial intelligence, machine learning and augmented reality.