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YouTube Adding New Ad Options

  • Variety, Tuesday, May 1, 2018 12:44 AM

Variety details some forthcoming ad options for YouTube brand partners, including a new audience segment in AdWords called “light TV viewers.” As Variety notes: “These are consumers who, based on Google and YouTube’s metrics, watch most of their TV and video content online -- and are much less likely to subscribe to pay TV.” YouTube will also soon let brands reach consumers on television screens specifically.

Read the whole story at Variety »

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