DMA Joins Consumer Data Ethics Bandwagon, Invites Others
- by Joe Mandese @mp_joemandese, May 1, 2018
A week after the Advertising Research Foundation held a “Town Hall” to discuss research ethics and begin the process of creating guidelines and/or standards for consumer data privacy, another marketing industry trade association has announced plans to do something similar.
The DMA (Data & Marketing Association) this morning …
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