Rokkan is creating four new roles to deepen the Publicis Groupe agency's ability to focus on data and consumer engagement. James Cockerille has been elevated from senior vice president, strategic integration to chief strategy officer. Lindsay Williams is promoted to chief connections officer to connect strategy across media, user experience, data and creative. Alex Lea, formerly with Saatchi & Saatchi joins Rokkan as senior vice president, executive creative director for Cadillac; and Tammy Hwang departs MRM/McCann to serve as senior vice president, strategy to lead strategy across various accounts, primarily Verizon.
Giorgio Brenna is leaving Publicis Groupe after more than a decade to join Interpublic’s FCB in the newly created role of CEO Italy. Brenna's arrival follows the additions of Fabio Bianchi and Francesco Bozza, FCB Milan managing partner and chief creative officer, respectively, in November 2017.
Shopper marketing and activation agency Arc Worldwide (part of Leo Burnett Group) has promoted Elizabeth Harris to chief strategy officer. Previously she was executive vice president and strategy director. She’ll be part of the executive leadership team, reporting to Soche Picard, who joined the agency last month as CEO for the North American region.