StrawberryFrog is appointing Aileen Calderon as creative director, which now means 65% of the NY-based agency's senior leadership team is comprised of women, the agency said.
Calderon brings over 15 years of experience in the business, including stints at KBS, R/GA, and 360i and working with clients The New York Times, BMW, Bose, Malibu Rum, and Absolut.
She will report to ECD Tyler DeAngelo.
Separately Google executive Adam Green is joining digital out-of-home platform Broadsign as senior vice president-general manager, Broadsign Reach. In his new role, Green will manage sales efforts with publishers, partnerships with DSPs, exchanges and advertisers, marketing, and product development.
Green previously spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify. He also helped develop the agency channel in Canada, oversaw relationships with media holding companies and creative agencies including WWP Group, Omnicom Group, Publicis, Interpublic and Dentsu, and launched programs to support Google’s search, display and video businesses.