Facebook is developing a “branded content matching” search engine to connect marketers with influencers. As TechCrunch
reports, the tool will eventually let brands select the
biographical characteristics of desired demographics, as well as “see stats about these audiences, and contact [influencers] to hammer out deals.” Back in March, “Facebook first vaguely noted it would build a creator-brand tool,” TC notes.
Read the whole story at TechCrunch »