Deutsch has appointed former Huge managing director of ux Todd Lefelt to head up the agency’s user experience design department. Lefelt will work across the agency’s roster of clients, overseeing all user design out of the Los Angeles office. He will report to Deutsch’s North American Chief Creative Officer, Pete Favat.
Lefelt joins Deutsch after 11 years at Huge, originally in its New York office and then helping to build its Los Angeles presence. He oversaw all West Coast user design at the agency and has worked a number of blue chip brands to develop their UX strategy including Apple, Fox, Samsung, Target, Hulu, Ikea and Nike, among others.
“Putting the users at the center of our experiences: communications, branded utilities, VR or the actual product, is core to what we do,” stated Favat. He added that having Lefelt on board would be a “game changer” for the agency.
Deutsch’s product and platform practice has seen growth this year. So far in 2018, the agency has made more than a dozen key digital hires to service new clients like Mott’s and Canada Dry and for platform projects for Microsoft and Esurance.
Prior to digital marketing, Lefelt designed products for Time Inc. and Kozmo.com, a venture-capital-funded online company focused on home delivery.