Enterprise Rent-A-Car is breaking a new campaign that aims to celebrate the people who serve others through acts of kindness.
The vehicle rental company is partnering with southern pop group Sir Rosevelt, led by Zac Brown, to launch “Share the Code. Hit the Road.”
The campaign will culminate with a fan-ticketed concert featuring Sir Rosevelt and special guests Cirque du Soleil on Aug. 7 in Denver at 1stBank Center.
Designed to take fans on a unique musical journey, the effort puts the power of concert ticketing into fans’ hands through a custom code-sharing method.
Sir Rosevelt will kick off the campaign by sharing codes with a handful of special fans to be redeemed as concert tickets. Each of those fans will also receive three additional codes to pay it forward by sharing with deserving people of their choosing. Those people will get three more codes to share and so on until all codes are distributed. Fans will also have the opportunity to tell their code-sharing story throughout the campaign at www.sharethecode.us.
Enterprise aims to create connections with customers in engaging ways, said Frank Thurman, vice president of marketing for Enterprise.
“At Enterprise, we know that simple acts of kindness go a really long way,” Thurman says in a release. “That’s why we’re particularly delighted that, through our partnership with Sir Rosevelt, we’re able to reward those picking people up in their own communities with access to an unforgettable experience.”