• by Steve McClellan  @mp_mcclellan, June 1, 2018

BMW brand Mini USA has launched a regional media review that will focus on the retail communications of its U.S. dealerships.

The client confirmed the development to Adweek, which had the story first.

The review is being managed by the search consultant Burnett Collective. Media agency UM handles the Mini’s national media assignment, which is not part of the dealership review.