Giant Media Releases Pre-Buy Brand Suitability Tool For YouTube

Giant Media is rolling out a pre-buy planning tool called VuePlanner that allows brands and agencies to transparently plan campaigns down to the individual video level, and curate relevant YouTube segments using proprietary data.

VuePlanner’s Placement Scan provides “an analysis of the brand suitability and contextual relevance of a sample of the videos [companies have] been running [YouTube] TrueView ads against,” according to Giant Media.

Giving buyers more tools to examine videos on YouTube is meant to ease concerns about brand safety and suitability. Of course, with an estimated 400 hours of video uploaded to the platform each minute, these ad buying tools need to evolve  quickly as well.




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