WPP’s VML London has tapped Marcus Keith, for the newly created role of head of client engagement.
Keith was previously client services director at R/GA London, part of IPG.
In his new position at VML Keith is tasked with managing best practices across the agency’s client roster, including Colgate-Palmolive, PepsiCo, Ford, Nestlé, Bridgestone and the International Olympic Committee.
He will also lead the agency’s Baileys global digital AOR account, which VML London was awarded in May after a final-round competitive pitch against R/GA and We Are Social.
While at R/GA, Keith was responsible for the client services discipline and running the McDonald’s and Diageo accounts, including the agency’s multi-award winning Guinness business.
Keith will report to VML London’s managing director, Amanda Farmer.