VML London Taps Keith For New Client Engagement Role

WPP’s VML London has tapped Marcus Keith, for the newly created role of head of client engagement. 

Keith was previously client services director at R/GA London, part of IPG. 

In his new position at VML Keith is tasked with managing best practices across the agency’s client roster, including Colgate-Palmolive, PepsiCo, Ford, Nestlé, Bridgestone and the International Olympic Committee. 

He will also lead the agency’s Baileys global digital AOR account, which VML London was awarded in May after a final-round competitive pitch against R/GA and We Are Social. 

While at R/GA, Keith was responsible for the client services discipline and running the McDonald’s and Diageo accounts, including the agency’s multi-award winning Guinness business.

Keith will report to VML London’s managing director, Amanda Farmer. 



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