• by Larissa Faw , June 7, 2018

Hyatt Hotels is appointing Kirshenbaum Bond Senecal & Partners (KBS) as AOR for the chain's World of Hyatt Loyalty Program following a formal review. 

KBS will lead all creative concepts, content and communication assets for the program, including multi-channel strategy and planning, ongoing member communications, program announcements and partnership initiatives.

First up, Hyatt is introducing an exclusive promotion for World of Hyatt members to earn more loyalty points for staying five qualifying nights at Grand Hyatt and Hyatt Regency hotels. 

The campaign includes member-specific emails, OOH and digital for both Hyatt.com and worldofhyatt.com.