Lincoln Navigator Attracts Younger, Tech-Savvy Consumers

The Lincoln Navigator saw triple-digit increases in sales year-over-year in May.

The addition of popular traffic app Waze and access to Alexa skills via Lincoln+Alexa is leading younger, more tech-savvy buyers to the all-new Lincoln Navigator, according to Ford Motor. Navigator, which enjoyed a 122% increase in sales year-over-year in May, is luring buyers away from high-end competitors.

More than 50% of sales are conquest, with buyers coming from Mercedes-Benz, Cadillac, Land Rover and other luxury brands. Navigator clients also are skewing younger than traditional Lincoln buyers, with approximately 50% between the ages of 34 and 54. 

Technologies are seamlessly integrated through Sync with AppLink; users plug their mobile phones into their Sync 3-equipped Navigator to access apps directly from the touchscreen.



“As a brand, we’re committed to offering advanced technology that makes the driving experience more effortless,” says John Emmert, group marketing manager, The Lincoln Motor Company, in a release. “Integrating Alexa and Waze technology across the Lincoln line-up builds on that commitment to our clients.”

The all-new 2018 Lincoln Navigator also is the only vehicle in its class to earn an Overall Vehicle Score of five stars (the highest possible rating) by the National Highway Traffic Safety Administration. Lincoln’s driver-assist technologies, like Adaptive Cruise Control with Stop-and-Go capability, help to inspire confidence behind the wheel for an ultimately enjoyable driving experience, per Ford. 

Clients appreciate Lincoln Navigator’s wealth of advanced technology: More than 80% of vehicles are sold with the Technology Package, which includes such driver-assist features as a head-up display, lane departure warning and active park assist.  

Lincoln+Alexa gives customers access to nearly 30,000 additional Alexa skills, including the ability to play music, check news reports, listen to books, catch up on sports and add items to shopping lists.

Clients who have connected smart home devices, such as lights, thermostats and audio systems, can interact with them through the compatible app, allowing their home to be just as they like it when they arrive. Certain Alexa functionality is dependent on smart home technology.

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