Dentsu Aegis Adds Sabogal, Promotes Two In Latam Region

Dentsu Aegis Network has elevated two executives to top leadership roles in its Latin America region while adding a third executive to its ranks—Mauricio Sabogal, the former CEO of Kinetic Worldwide.

Following six years of leading the Latin America region as CEO, Claudia Colaferro has been elevated to the broader leadership role of President, Americas Multicultural. She will be focused on enhancing Dentsu Aegis Network’s multicultural marketing expertise for clients, as the Network continues to increase its focus on the importance of diversity across the Americas region today.

Succeeding Colaferro in the Latam CEO role is Julio Castellanos, who will retain current responsibilities as CEO Dentsu Aegis Mexico. He’s credited with integrating two large acquisitions in Mexico-- Flock Isobar and ACmcgarrybowen.

Sabogal has joined the regional leadership team as Chairman of DAN Media and President of Amplifi, Latin America. Prior to running Kinetic, he held global and regional leadership positions at IPG Mediabrands and Omnicom Media Group. Sabogal is tasked with ensuring that the group’s media and performance offerings are scaled and on par across the region, while integrating some of the firm’s newer acquisitions into the fold and driving innovation within media.



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