• by Ray Schultz , June 15, 2018

Viseven, an Estonia-based company serving the pharma industry, is integrating its eWizard platform with Salesforce Marketing Cloud to provide email templates and automate campaigns.

The goal is to produce emails that work in local markets while maintaining a global brand identity and reducing costs. 

According to Viseven, the eWizard Email Templating Service features pre-designed mix & Match content modules. Brands can easily send emails without using an outside agency, it claims.

These templates result in emails that have “the same look and feel across different brands and markets,” states Oksana Matvienko, CMO at Viseven:

In addition, the platform allows pharma brands to:

• Repurpose brand master email templates
• Build email content modules, including header, image and text with image
• Publish it automatically to Veeva Vault for approval and to Salesforce Marketing Cloud for distribution