Ally Financial has selected MediaCom as its new media agency after a formal review.
The incumbent was Spark Foundry, which participated in the review along with Wavemaker, and 360i.
The client spent an estimated $54 million on measured media in the U.S. last year according to Kantar Media.
The bank has also confirmed that it is reviewing its digital and creative accounts.
In an unusual move, the client is paying finalists a five-figure stipend to help defray the costs of the participating in the review.
Andrea Brimmer, Chief Marketing and Public Relations Officer at Allycommented, “The Ally brand is at a unique point in our evolution, where we need to continue to push the envelope creatively and leverage new communication platforms to reach more consumers. We were extremely impressed with the innovative blend of data, analytics and creativity that MediaCom brought forth in our review process and we’re excited to work together to continue to build a disruptive media strategy together.”