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P&G's Marc Pritchard Reminds Cannes To Cut Digital Marketing 'Waste'

Speaking at Cannes yesterday P&G's top marketer, Marc Pritchard, warned digital marketers that their top enemy was disruption, and one of the best ways to be in the game is to not only work smarter but to cut out waste. Pritchard revealed this drive to reduce waste lies behind P&G cutting GBP200m a year from its global advertising budget, Marketing Week reveals.

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