DAN Continues LATAM Buildup With Global Mind Acquisition

Continuing an effort to bulk up its presence in Latin America Dentsu Aegis Network has acquired Buenos Aires-based Global Mind, which DAN said is the largest independent performance marketing agency in Argentina. It also has an office in Miami. Terms were not disclosed.

The move follows earlier acquisitions this year of multicultural agency M8, now part of iProspect and Chilean agency White Label.

Like M8, Global Mind will also become part of the iProspect network. It’s offering includes online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

Clients include Netflix, Epson, Paypal, Tarjeta Naranja, Peugeot and Mercado Libre.

Global Mind’s co-Founder and CEO Marcelo Montefiore will become CEO of iProspect Argentina, reporting to both Juan Pedro McCormack, CEO, DAN Argentina and Philippe Seignol, President of iProspect, Latin America.

“As a key growth driver for the Americas, it’s no coincidence we’ve made three acquisitions in Latin America this year alone” stated Julio Castellanos, DAN’s Latin America CEO.”Global Mind’s size [staff of 120], capabilities and leadership team will be critical in scaling Argentina as an important regional hub.”

 

 

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