Wunderman Forms 'Data Products' Practice, Taps Murray To Lead It

WPP’s Wunderman unit has named Michael Murray President and chief product officer of Wunderman Data Products, a division created to help clients manage “one-to-one relationships with their customers at scale.”

Murray, who joins Wunderman from Chicago-based startup ItemMaster, where he was CEO, will be based in Wunderman’s Denver offices, and will report to Wunderman Data CEO Jacques van Niekerk.

In a statement, Wunderman says the role reinforces its “commitment to the development of data products that enable clients to leverage first-party data as a key strategic asset to drive business growth."



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