Jenkins Promoted to CEO at Substantial

Seattle-based digital design and development agency Substantial has appointed Carey Jenkins its first female CEO. 

In the position, Jenkins is charged with overseeing digital teams working on national and global product development for clients, and overall company performance including strategic direction, brand equity, and growth.  

Jenkins has been with the agency for six years most recently as vice president of client services. She succeeds Jeremy Borden who is a co-founder of the 11-year-old agency. 

The agency has worked with brands such as Mercedes Benz, Amazon, IDEO, University of Washington, Haworth, News Corp./Dow Jones, and Novartis.  

“I was the sixth woman to work at Substantial,” stated Jenkins. “Now we have 37% females overall, and our leadership team is comprised of 40%. I know we can still do better across the board in diversity. And I hope seeing a female CEO will send a definitive message to women to step up and out of their comfort zone, particularly in technology.” 




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