Discovery Inc. has named Peter Faricy as CEO, global direct-to-consumer, overseeing the company’s global digital and DTC businesses.
Those businesses include Eurosport Player, Motor Trend and the upcoming international PGA Tour streaming service.
Faricy will also assume oversight for U.S. digital businesses and its “Go” suite of authenticated U.S. streaming services. In addition, he will also help the company develop new products in the DTC space.
He joins Discovery from Amazon, where he worked on the Amazon Marketplace team. He previously held roles at Ford and McKinsey.
At the Television Critics Association Summer press tour last month, Discovery CEO David Zaslav told reporters he sees his company investing more in DTC, not only partnering with “skinny bundles” of TV channels, but launching its own DTC products.
Faricy’s hire suggests that strategy is progressing rapidly.