Share Of TV Channels Tuned Drops To 7%


The share of TV channels tuned by the average American household has fallen to about 7%, according to a Research Intelligencer analysis of new estimates from Nielsen.

That’s about half the percentage of channels tuned by the average American household just a decade ago.

The decline reflects the continued expansion of the “linear” TV universe, but does not factor in the equally expanding supply of non-linear TV options, including over-the-top, SVOD, and other new digital channels of video programming.

2 comments about "Share Of TV Channels Tuned Drops To 7%".
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  1. Ed Papazian from Media Dynamics Inc, August 14, 2018 at 9:44 a.m.

    Joe, even though you used the word "share" some people will, no doubt, think that this means that people are watching many fewer channels than they once did---which isn't the case. What Nielsen is indicating---probably using a one-week time frame---is that the percentage of available channels that are tuned in---I assume for at least ten minutes---has declined------not surprisingly, as the number of tuning options has increased significantly.

  2. John Grono from GAP Research, August 14, 2018 at 6:47 p.m.

    Proportion would be the more apposite term.

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