• by Wayne Friedman , August 14, 2018

A month and a half before the broadcast TV season starts, networks have been increasing new show on-air promotion -- with CBS airing promos for six new fall series -- the most of any network.

CBS’ new version of “Magnum P.I.” has run 288 spot airings on CBS since May 15, with some 533.1 million total impressions, according to iSpot.tv. That is the highest number of impressions for any new show so far.

CBS “FBI” has seen 234 airings and 449.8 million impressions, while “The Neighborhood” has had 215 airings and 420.6 million impressions.

Among other CBS shows, “God Friended Me” has 213 airings (396.0 million impressions), followed by “Murphy Brown” with 162 airings (304.7 million impressions); and “Happy Together”  149 airings (281.4 million impressions).

To date, ABC is focusing on four new fall shows -- with promos running entirely on ABC, with some on sister networks, including ESPN and Freeform: “The Rookie” at  204 airings (452.7 million); “A Million Little Things” at 275 airings (444.7 million); “Single Parents” at 218 airings, (345.7 million impressions); and “The Kids Are Alright” at 140 airings and 216.8 million impressions.

NBC -- last year's broadcast TV network leader in 18-49 viewers, with somewhat fewer early season needs -- will focus on three new prime-time shows: “Manifest” has 222 airings, (448.9 million impressions), followed by “New Amsterdam” with 201 airings, (413.2 million impressions) and “I Feel Bad” with 187 airings and (307.5 million impressions).

In addition to its on-air broadcast network, Fox used its cable FX Networks group for aggregating company-wide promo impressions for network shows.

“Last Man Standing,” moving over from ABC, posted 375.7 million impressions -- with 168 airings on the Fox broadcast network and 1,717 airings overall. “Rel” had 251.6 million impressions -- 82 on the Fox broadcast network and 1,078 airings from all Fox company networks. “The Cool Kids” has 160.6 million impressions -- 63  on Fox and 879 overall.

In addition, Fox is heavily marketing its exclusive 11-week “Thursday Night Football’ series -- 174.3 million impressions, with 585 overall airings.

The CW has “Charmed” (72 airings, 8.1 million impressions), “All American” (125 spot airing, 11.8 million impressions) and “Legacies” (3 spot airings, 2 million impressions).