• by Laurie Sullivan  @lauriesullivan, August 14, 2018

SEMrush on Tuesday announced a partnership with Yext that enabled the company to build a new directory tool for marketers.

The integration creates a Listing Management Tool, part of the SEMrush marketing suite. It lets SEMrush clients leverage the engine within the Yext Knowledge Network to control business brand data on popular digital services like Yelp, Foursquare, TripAdvisor, Facebook and Alexa.

It enables business owners to go into the Listing Management Tool and change or alter the name, address, phone number and other data within the database file.

The addition expands SEMrush’s marketing suite filled with tools for a variety of marketing tactics such as search engine optimization and social media marketing. All of the tools are geared to reduce the amount of time marketers spend on administrative work.

In July, Yext announced the integration of local business listings directly into Amazon Alexa. Consumers using Alexa to search with their voice will receive the most up-to-date information on businesses such as location, contact information, hours of operation, and more. Some 30% of all searches will be done without a screen by 2020, according to Gartner.

Not only has Yext attracted partners throughout the years, but it also attracted capital of about $117 million from firms such as Sutter Hill Ventures, Institutional Venture Partners, and WGI Investments before going public. Its market capitalization is said to be more than $1.1 billion.

The company also has attracted top talent throughout the years such as Duane Forrester, vice president of Insights at Yext, and former vice president at consulting agency Bruce Clay, and head of the webmaster program at Microsoft Bing.