Microsoft wants users to tap into Cortana, it's virtual assistant, even when they're away from their computer screen. But the majority of its followers sit in front of a computer screen at their desk
when using the Windows operating system. Microsoft wants to change that, so it's retooling Cortana, according to the
Wall Street Journal. The major problem is Google owns the market for
mobile, especially search. Cortana is avaialble on mobile, but it's typically not the choice for those who use virtual assistants on the go. Microsoft also hopes to increase it's share of voice
interactions through a partnership with Amazon. Through that partnership, Cortana allows Alexa users to access
Outlook calendar app, while allowing Microsoft to reach into Amazon’s
pool of customers using voice-recognition devices and Alexa’s home-automation apps. Read the whole story at Wall Street Journal »
