• by Ray Schultz , August 15, 2018

NewsCred, a provider of content marketing services, has joined the Marketo Accelerate program, building on an existing relationship.   

NewsCred brings content analytics to the table, and Marketo brings a marketing platform.

The partnership will enable Marketo’s customers to “more quickly and easily create editorial-driven newsletters while at the same time integrate data and analytics into their platform,” states Jennifer Stenger, vice president, strategic partnerships, NewsCred.

In addition, the marriage will allow firms to replicate content sections of a branded newsletter and deliver email-ready content snippets without having to edit HTML, using Marketo’s content snippet feature, NewsCred adds. 

Marketo’s Munchkin cookie captures content consumption data throughout the lead process, providing a picture of the business impact.

In a related development, NewsCred says it has invested in scalable email creation and closed-loop content analytics, the firm says.