'Real Simple' To Showcase Licensed, Sponsored Products In Brooklyn Apartment

 
Real Simple is bringing together home organizers, interior designers and its editors to decorate an apartment in Brooklyn. Called “Real Simple Home,” the experiential space will showcase products and designs from sponsors, as well as market the mag's and new book on organizing and an app.

The Brooklyn apartment, which will open September 26, will be filled with DIY tips and ideas for people to use in their own homes.

Each room in the apartment will be curated by a well-known interior designer and team of home organizers, including designers Nate Berkus, Jeremiah Brent, Sabrina Soto, Donna Garlough, Shea McGee, Jenny Komenda, Robin Henry, Ariel Okin, Jessica McCarthy and Stephanie Sisco.

It will be an opportunity for the designers to display their own product lines, too.

Berkus and Brent, for example, are debuting their exclusive new furniture collection for Living Spaces stores in the Real Simple Home.

There are currently seven sponsors whose products will be displayed in the apartment: Arm & Hammer, Garnier, Glade, Lutron, Minted, Mrs. Meyers and Sherwin-Williams, with additional support from Circa Lighting, Garnet Hill, Homepolish, Joss & Main, Living Spaces and The Shade Store.

Some of Real Simple’s licensed products will be in the space, such as the memory-foam mattresses it introduced this March, called Real Sleep, and pet products from its Real Simple Pets line.

The apartment will also bring to life design and organizational tips from its book, “The Real Simple Method to Organizing Every Room,” which came out earlier this month.

“At Real Simple, we strive to bring women sustainable solutions to make their lives easier,” stated Leslie Yazel, editor-in-chief. “We’re thrilled to launch the first-ever idea home that brings to life the Real Simple Method, which combines making spaces beautiful and functional, without sacrificing one for the other.”

The brand will launch a Real Simple Home app on September 21 that will allow users to click to buy products that are featured in the home.

The Real Simple Home will also be featured in the October issue of the magazine, on newsstands September 21, and on the brand’s site.

Real Simple is partnering with Win, the largest provider of shelter and permanent supportive housing for NYC's homeless families, to raise awareness for the organization.

Meredith says it is planning to design another Real Simple Home in 2019.

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