T3 To Upgrade Le Pain Quotidien's Digital Platform

Austin-based T3 has won the review to oversee the global digital transformation for the 200-eatery chain Le Pain Quotidien.

Under the remit, T3 will work to develop a "seamless experience" by overhauling the brand's website, online ordering and loyalty program. The first work will debut in Q4.

T3 has expertise in this category with 15 quick-service restaurant clients on its roster, including  Pizza Hut, the entire Focus Brands portfolio which includes Auntie Anne’s, Carvel, Moe’s Southwest Grill, Cinnabon, Schlotzsky’s, and McAlister’s as well as local brands Torchy’s Tacos and Hopdoddy Burger Bar.

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