• by Wayne Friedman , August 24, 2018

Cox Media Group, a wide-ranging media company, has created a new senior executive position for its national advertising platforms.

Longtime Cox Communications executive Billy Farina will be president of national ad platforms -- overseeing CoxReps, Gamut and Videa.

Farina has been the head of Cox Media Inc. (CMI), the advertising division of Cox Communications, its cable TV operations, since 2005. CoxReps is a national TV spot advertising rep with more than 350 stations as clients. Gamut is a Cox digital media services company.

Videa is a growing programmatic/automated TV service for TV stations' advertising inventory, including Cox TV stations. Videa is in more than 100 markets with an average reach of approximately 90% of consumers across 70 million households.

The Atlanta-based Cox Media Group consists of 14 broadcast TV stations, one local cable channel; more than 60 radio stations; four daily newspapers; and 80+ digital sites.

Total revenue estimates is that Cox Media Group pulled in around $2 billion in 2017. According to TV Newscheck, annual advertising for Cox TV stations was at $492.8 million in 2017.

Cox Communications, a sister company of Cox Media Group, is estimated to have revenues of around $12 billion in 2016.