Kitchen appliance maker Breville has consolidated its global media account with Canvas Worldwide after a formal review.
Previously, Canvas handled the U.S. assignment and will now service the account across North America, Europe and Asia Pacific where the client markets its products.
The agency’s remit includes all media communications, planning and activation responsibilities across all channels for the Australia-based client’s home appliances portfolio spanning contact grills, kettles, espresso machines, toasters, microwave ovens, pressure cookers, coffeemakers, breadmakers, juicers, deep fryers, blenders and food processors.
The company spends and estimated $40 million on measured media.
The Breville business will be led at Canvas Worldwide by Brian Diamond, vice president, group director, retail strategy at Canvas Worldwide.
Canvas was jointly launched by Horizon Media and Innocean three years ago.