Sports betting is poised to be legalized across much of the U.S., following a Supreme Court ruling in May. Now, betting-centric media content is beginning to proliferate.
The latest addition is a new podcast network from podcast media firm Cadence13 and The Action Network, which creates content around sports betting data and analytics.
The new network will feature a slate of shows hosted by Action Network talent. The launch program, “The Favorites," will debut Sept. 5, and will release new episodes three times per week.
Hosts will include Action Network Chief Content Officer Chad Millman, Geoff Schwartz, Blackjack Fletcher, Paul Lo Duca and Rob Perez.
“The opportunity to create podcast content in this category jumped to a new level with the legalization of sports gambling,” Chris Corcoran, Chief Content Officer of Cadence13, told Digital News Daily. “Partnering with one of the brightest minds in the sports world, Chad Millman, will allow two creative companies to build something special to match the rising demand.”
Cadence13 has been working with other companies to create niche podcast networks. In June, it teamed with UTA to create Ramble, a podcast network featuring YouTube stars.