Amobee was named the winner of the auction to take control of the assets of Videology in July -- a final net purchase of $101.2 million.
The company says the addition of Videology now combines TV, social and digital in a single platform. That neatly separates Amobee from other demand-side platforms on the market.
Amobee also announced that Scott Ferber, founder, chairman, CEO Videology, has been named chief innovation officer.
Domenic Venuto is now the COO of Amobee. Venuto had been general manager of IBM Watson’s Consumer Division and Watson Advertising. Erica Golden is now chief people officer of Amobee. Previously she was head of global talent development at Apple.
Amobee is owned by Singtel, the Singapore communications technology company that reaches more than 700 million mobile subscribers.
Amobee's original bid for Videology was $117.3 million. Adjusting for an asset purchase agreement gave the deal a net price of $101.2 million.